Paramor
A complete corporate identity for furniture in parametric design. From the monogram and colour system through to roll-up, poster and business card.
Furniture · Interior design
University project, FH Diploma Hannover
Concept, identity, campaign assets
Made entirely without AI
The brief
PARAMOR builds furniture from rows of CNC-cut layers. The gaps between them make organic forms buildable. The identity had to show that idea: futuristic, modern interior design, a system you recognise without it shouting.
The solution
A PR monogram of two interlocking letters in Ivy Bodoni, constructed on a 1 : 1.61 ratio. Alongside it a four-tone blue system and an image world of flowing chrome surfaces that picks up the parametric idea directly.
A monogram only holds if the grid beneath it is right. That was the real work on this project.
